Mobile app development might occur to you for starting something new. Else it might be another stunning idea that is in process of completion. Here is a breakthrough for you; the mobile app market is white hot. The year 2016 was predicted by Gartner to hit a number of 310 billion running mobile applications. To a surprise, the number has already been touched.
The idea to create an app is easy; whereas developing a quality app means hard work as the competition is fierce. The crowded mobile market place gives no guarantees. A study of German research company even concludes that two third of mobile applications in Apple store have not been downloaded yet, not once. So, how will your app stand out? According to a lead Mobile Application Development firm, VeztekUSA, the success of developing a well crafted app only requires 4 aspects. They say, and we quote:
- The sale objectives set by the publisher should be met by the app.
- The app should attract huge audience.
- The needs and expectations of audience are met by the app.
- The app usage is enticed and it continues to be used with future versions as well.
To meet the above mentioned goals successfully, VeztekUSA further details 5 key phases which can lead to quality creation of an app. For a successful app development it is very important to understand each step. This entire process is a chain process where each phase feeds into the next step.
Five Key steps for Excellence in Mobile app development:
- Strategy for App development process:
A rule for heading somewhere requires knowing where you are. The idea of strategizing a process before it starts helps in joining dots throughout. The process of developing an app needs an understanding of many platforms. You need to confirm if your application will be tablet or smartphone dominant, Android or iOS centric, cross platform or single platform development. Being accurate for the reasons behind your decisions makes success clearer.
The purpose of building your app should be clear in the beginning; confirm if the purpose is to drive revenue for your organization though mobile sales? Will it be for serving beginning, middle, and conclusion of app series? Will the development of app drive traffic for the company’s brand name? Will the app exist for customer service purpose?
You have to know your space and competition as well. Do a complete analysis of your competitors, their mistakes and their strengths. At this step of app development, the three deliverables which promise strong foundation for the next step includes: Setting a strong goal, defining the needs of audience and the solutions to their problems, and also defining the audience that will download the app.
- App Design:
The second step to the process of development is designing of the app. The most important factor for this step is user experience i.e. the interface, functions, and performance of the app that users will experience in the palm of their hands. Determine if your app will be for a small smartphone screen or a tablet layout, will it include multiple screens or a specific screen size will be the limit?
Determine the experience type of your app (e.g. instructional, shopping, entertainment etc), key functional facts, and how will the quality of your app be defined. Defining the scope of application enables understanding the budget and resources required for the development process. This finally leads to internal expertise; avoid anything that can lead to a negative user experience, keep the developers close and intact in every decision. By the end you will have a number of screen designs, set of functions, and features that can be handed over to the development team.
- App development :
The development phase starts with making two critical decisions: will the developed app be for a specific platform or a cross platform framework? Which tools will you use for your app development? There are challenges and advantages for either case; therefore you need to take into consideration the entire ecosystem. The tools under discussion have an impact on your development process whether they are platform specific or not, such as Android or iOS etc.
The development environment has a huge impact on the application and its users. This is the main weighing scale for publishers as well. If the development of the app is platform specific, it can take advantage of the native features (e.g. camera, geo location etc). HTML5 rendered apps are slower than native apps and speed has a major impact in the app development process. In addition to the features and run time, the native apps can also take advantage of the marketing and selling points of the specific platform.
The development team will also have to take user experience in to consideration at every step of the development process. Mobile app users do not tolerate anything that hinders the performance of the app. The development team should develop a code that will allow app performance monitoring throughout app deployment and usage.
Here your mobile app development process should be streamlined with logic, design, customer needs and healthy knowledge transfers between the app developers and user experience experts.
- Marketing Strategies for the App:
More than 2 million apps are on the market. So, how will your app stand out from the rest and become top notch product? The one and only mobile app advertising strategy is; the users should know the application exists. The factors for making your app stand out are:
- Make the app name, the keywords, and its description appealing and prominent in the current market.
- Your app should have an account on every social network. The content should be updated on regular basis and users should be engaged and responded to as well.
- For the new apps, the reviews make a lot of difference. Keep them busy and have a positive approach.
- Update the users with latest news and promotions of app via emails. Let your users know you are available.
- Online world is huge and the practices for app marketing change quite frequently. Find other online sources for such purposes. Do not stay on the last year app marketing strategies or tips, do what is happening at the current moment.
- Management and Maintenance for your app:
The success for this step involves only keeping customers engaged and keeping the app sticky. Try these points:
- Find and fix issues.
- Ask users and let them know for what you are doing.
- Make your development count. You can lose users when there is no interaction between your user and app due to irregular functionality updates. Keep their experience seamless.
The app market is continuously growing at a rapid clip and will continue to grow and because of our ways of interaction with technology, mobile apps are also changing. You can choose to be an app developer in this exciting time. But follow VeztekUSA’s 5 Steps of Mobile App development and ensure your success.
I would love if you can come up with some more points that will help app developers and marketers to successfully come up with their apps.